Big brand thinking. Made simple.

A red apple with a leaf and stem.

Most businesses don’t need more, they need better.

They need clarity before everything else. 

We can help with that.

What we do

Good Apple works with businesses to bring clarity to their brand and turn that clarity into action, with brand and marketing strategies for where you are now and where you want to get to. Whether you need to get clear on the fundamentals, bring a brand to life, or decide what to do next - we’ll recommend what makes sense, when it makes sense.

Brands grow when foundations are right.

Strategy comes before identity.

Clarity comes before campaigns.

With years of experience both in-house and in agency across B2B and B2C, we’ve worked for and alongside some well-known brands across multiple sectors including Beauty, Lifestyle, FMCG, Government, Banking & Insurance, Retail, Healthcare, Property & Construction and Sport. Here’s a flavour of some of them.

  • an-post-logo
  • city-of-dublin-etb
  • dose-and-co
  • ESPA-logo
  • garda-siochana-logo
  • glowhub-logo
  • GHR Consulting logo with a circular design made of hand shapes surrounding the text 'GHR'. Text 'GHR Consulting' and 'Human Resources & Recruitment' below.
  • Homecare Medical logo with stylized cross design in black, white, and gray.
  • IBEC-logo
  • java-republic-logo
  • Olympic-handball-ireland-logo
  • ptsb-logo
  • PURA-collagen-logo
  • revive-active-logo
  • RSA-logo
  • sienna-x-logo
  • tru-earth-logo
  • veet-logo

Recent Work

GHR Consulting, a full-service HR consultancy, came to us wanting direction. They had momentum, but their brand and marketing lacked focus. They needed clarity and a way to stand apart in a competitive market.

Who we are

(01/03)

Helping businesses build brands with clarity

A simple, stylized graphic of a red apple with a green leaf and a small stem.

Good Apple is a brand and marketing collective built for businesses who want strategy and direction without faff or jargon. We help businesses get clear on who they are and what they do, where they want to be and how to get there, by bringing together big-brand strategic thinking and hands-on, practical execution. We’ve built and grown brands for a long time in multiple sectors, so we know what works, what doesn’t, and where your time and money are best invested. No complexity, no fluff - just work that makes sense, builds trust and future proofs your growth.

Who we are

(02/03)

We care about our clients

We love what we do and are meticulous about getting the best results for our clients. We’ll work as an extension of your business and make sure you get what’s right for you. We’re not a cut-and-run service. We look for clients who become long-term partners.

Two stylized green apples with leaves, one above the other.

Who we are

(03/03)

We’re nice to work with

It’s fantastic when an agency can amplify your brand and marketing…but even better when they’re a nice bunch to work with. We believe in building great working relationships and solving your problems, not adding to them. We do more listening than talking and make sure everyone’s voice is heard. (Basically, we think we’re pretty sound).

Three mint green apples with leaves on a black background.

WORK WITH US

Ready to get to the core?

Simplified illustration of three red apples with leaves on a black background.