Big brand thinking. Made simple.

A red apple with a leaf and stem.

Most businesses don’t need more, they need better.

Clarity before everything else.

What we do

Good Apple works with businesses to bring clarity to their brand, then turn that clarity into action with brand and marketing strategies that meet businesses where they are. Whether you need to get clear on fundamentals, bring a brand to life, or decide what to do next. We don’t push packages for the sake of it. We recommend what makes sense, when it makes sense.

Brands grow when foundations are right.

Strategy comes before identity.

Clarity comes before campaigns.

With years of experience both in-house and in agency, we’ve worked for and alongside some well-known brands across multiple sectors, spanning both B2B and B2C. Here’s a flavour of some of them.

  • an-post-logo
  • city-of-dublin-etb
  • dose-and-co
  • ESPA-logo
  • garda-siochana-logo
  • glowhub-logo
  • GHR Consulting logo with a circular design made of hand shapes surrounding the text 'GHR'. Text 'GHR Consulting' and 'Human Resources & Recruitment' below.
  • Homecare Medical logo with stylized cross design in black, white, and gray.
  • IBEC-logo
  • java-republic-logo
  • Olympic-handball-ireland-logo
  • ptsb-logo
  • PURA-collagen-logo
  • revive-active-logo
  • RSA-logo
  • sienna-x-logo
  • tru-earth-logo
  • veet-logo

Recent Work

GHR Consulting, a full-service HR consultancy, came to us knowing something wasn’t quite working. They had momentum, but their brand and marketing lacked focus. They needed clarity and a way to stand apart in a competitive market.

Who we are

(01/03)

Helping businesses build brands with clarity

A simple, stylized graphic of a red apple with a green leaf and a small stem.

Good Apple is a brand and marketing collective built for businesses who want clarity without the faff or jargon. We help businesses get clear on what they do, build it properly, and market it with confidence bringing together the rigor and thinking used by big brands with hands-on, practical execution. We’ve built and grown brands ourselves, so we’re direct about what works, what doesn’t, and where your time and money are best spent. No complexity, no inflated costs just work that makes sense, builds trust faster, and helps businesses win the right customers and grow with confidence.

Who we are

(02/03)

We care about our clients

We love what we do and are meticulous about getting the best results for our clients. We’ll work as an extension of your business and make sure you get what’s right for you. We’re not a cut-and-run service. We look for clients who become long-term partners.

Two stylized green apples with leaves, one above the other.

Who we are

(03/03)

We’re nice to work with

We believe in being sound and taking everyone where they’re at. We provide an open space where everyone’s talents and skills can shine and excel. We share the same values and care about doing the best work. We choose to work together because we’re a nice bunch and there’s no fuss. We get the job done.

Three mint green apples with leaves on a black background.

WORK WITH US

Ready to get to the core?

Simplified illustration of three red apples with leaves on a black background.