Meet the Team
With years of experience under our belts both in-house and in agency, we've worked for and with some big name brands across multiple sectors, in both B2B and B2C.
Holly Henry
Founder of Good Apple
For over 13 years, Holly has built and grown brands as a founder and marketer, bringing hands-on experience to every engagement. She works closely with businesses to bring clarity to brand decisions, guide execution, and support sustainable growth without jargon or unnecessary complexity.
Jane O’Reilly
Founder of Good Apple
Bringing over 15 years of hands-on experience across brand, marketing,
and growth. Jane works with businesses to clarify direction, strengthen positioning, and turn strategy into practical action always with a focus on clarity, realism, and long-term impact.
How we work
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Good Apple focuses on understanding what your business is really trying to achieve, who it’s for, and how it should be positioned before anything else.
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We are a strategy-led collective. Our role is to guide thinking and decision-making before execution. We don’t sell activity for its own sake. When execution is required, we bring in specialist talent under clear direction.
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Most engagements begin with brand foundations. From there, we recommend the next step based on what the business actually needs , brand identity, go to market, marketing plan or ongoing advisory.
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We work with a small number of clients at a time so we can stay senior, present, and accountable. We prioritise clarity, trade-offs, and outcomes over noise.
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Clear, not chaotic. Structured, not rigid. Strategic, not theoretical. We don’t chase quick wins. We help brands grow properly.
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Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.
