What we do
Good Apple works with businesses to bring clarity to their brand and turn that clarity into action, with brand and marketing strategies for where you are now and where you want to get to. So whether you need to get clear on the fundamentals, bring a brand to life, or decide what to do next, we won’t push work for the sake of it. We’ll listen to what you tell us about your challenges, learn about your structure and understand where you want to get to, and we’ll recommend what makes sense - when it makes sense.
How can we help?
The Core
01
Most work starts here. Brand foundations create alignment and direction so everything that follows is clearer and easier. We clarify what the brand is, how it should be positioned, who it’s for and how you should speak to them. This package will give you a clear strategic direction on which to build a growth plan
Includes: Positioning and point of view, Audience clarity, Messaging and narrative, Strategic priorities.
02
Freshly pressed
Once the strategy is clear, we translate it into a brand people will see and trust. We bring in specialist designers when needed, under clear strategic direction.
This could include: Brand Identity Design, Brand Guidelines, Brand Assets, Copywriting, Website Design and Development, Digital Collateral, Packaging, Environmental, Printed Collateral, Sales Collateral, illustration, Video
Seed and Grow
03
We help businesses decide how to take their brand to market and what’s actually worth doing. We focus on clarity and judgement, not noise.
This may include: Go-to-market strategy, Marketing planning and prioritisation and Channel and campaign direction.
04
Apple-y Ever After
We will create your brand and marketing plans and mentor your internal teams to activate the plans. We will guide you and your team through the execution of these strategies
Includes: Monthly calls, Activity analysis, Recommendations and guidance.
